Our Approach

The Creative Design Process

At Baboon Creative we’ve had a decade to refine our approach to the process of creating great design and we apply this criteria to every new design project that walks through our door. Admittedly it’s not rocket science, and in truth it doesn’t need to be. It’s a simple but effective creative design process that serves to define and manage expectations and guide both the studio and the client through all stages of our journey together and the first stage is to meet (maybe over tea and biscuits) get to know each other and to…

Define the brief…

We are in the business of providing branding, advertising and graphic design services to help you stand out, feel proud of your brand, embrace a more cohesive style and perform better as a company for it. By working with you to develop a new and exciting creative direction for your business, it’s our aim to enhance the want and desire for your products or services. We can help you to realise your potential by carefully refining your brief to ensure that the results are geared to entice new customers and delight the existing.

Consult, Collaborate, Create…

First off we give you a good listening to! The best way to learn about your needs, wants and desires is to let you tell us in your own terms. After all, nobody knows your business better than you do. Through close collaboration and in-depth consultation with you and your team, we aim to deliver expert branding, design and brand communications services to help your businesses achieve its full creative and design potential. Our expertise is guided by best practice and driven by intelligent creative. This not only defines our strategic approach to every brief and the high quality of work produced, but also ensures the success of every project and partner.

Present the ‘How’…

The thing about any creative journey is that although we may all be be working to a finely tuned brief with a destination in mind, we should never be afraid to take a detour, wander from the map and go and explore new terrain. The truth is that sometimes, no matter how well considered the brief is, a good creative team will more-often-than-not approach the solution from a very different and often unexpected direction. We believe that having the ability, experience and courage to present challenging ‘out of the box’ ideas and concepts that surprise, inspire and enthuse is what sets Baboon apart. Of course that’s not to say that we don’t expect the occasional nervous response to our proposals, after all creativity exists to push boundaries and to release potential. It’s understandable that some of the concepts we present might push those limits, but they’re never presented without a considered rationale and we’re always ready to offer explanation and justification for our approach.

Explain the ‘Why’…

Why?, because helping people to understand and buy into the creative journey behind a rebrand is key to the client taking ownership of an idea! At Baboon we are very aware of how a badly conceived and poorly planned branding process can cause unnecessary and lasting damage. This is why we take care to work closely with clients who are undergoing rebrands, or creating new brands, and make it our duty to understand your expectations and what it is they are aiming to achieve. Regardless of whether you are looking to breathe new life into a tired corporate identity, make subtle changes in positioning and corporate tone-of-voice, or to design a completely new logo with full brand styling, we have the experience, creative/technical skills and the perspective to not only make the branding process a success with for your customers, but also to be inspiring and energising for the your company stakeholders. However long the process takes, it’s YOUR satisfaction that is of importance.

Review, Refine, Deliver…

Every design project is different… ok admittedly they all have similar aims, similar needs-wants-and-desires and similar elements to be considered but the key factor is that, at Baboon, once a project reaches completion we effectively break the mould! There is absolutely no value in churning out “formulaic” design solutions  result in the same solution over and over… where’s the fun in that! Baboon Creative is celebrating ten years in business with over thirty years of design experience in the bag (pre-Apple Mac… old-school, hands-on, scary huh!). This is why we have the knowledge and knowhow to guide any creative design or digital design project through its initial concepts stages, the development and refinement process through to final delivery. If you would like more information about Baboon or think we may be able to help with your next design project, please feel free to call us on 115 9503 956 or click below…

IF YOU’D LIKE TO DISCUSS YOUR NEXT DESIGN PROJECT WITH US…

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