Logo Design & Branding


So, what’s the difference between logo design and branding?

It sounds like a simple question with a simple answer BUT for most the differences between logo design and branding can often be a bit of a grey area. There are fundamental differences in the skills employed in logo design and branding design which, on the face of it, may not seem that obvious. For example, logo design requires a level of artistic ability, a good understanding of visual balance and structure, typography, colour and often an eye for illustration. Branding on the other hand is a more in-depth and holistic discipline that combines and defines the business personality, qualities and values to create a unified, consistent message. It’s the communication of this “brand identity” that connects and strengthens brand loyalty with the target audience. In the case of a new businesses, it is more-often-than-not both areas of logo design and branding that are tackled at once, but for any company embarking on a branding/re-branding exercise it’s important to define from the start which of the two is up for review.

What’s in a Logo?

A logo is the symbol that represents a company and everything about it… how it acts, what it says, where it frequents, and who hangs out with. The key to creating successful logo designs is quite simply to keep it simple. A good logo design is all about recall, it needs to be eye catching, memorable and, if you’re really lucky, look good on a t-shirt! Below is a small selection of logos past, present and future (in other words still in development… shhh! ^_^) created by Baboon and whilst some are stand-alone designs, the majority were, or were developed to be, an integral part of the whole branding process.

What is the brand?

Branding is the essential component in any marketing strategy and the foundation upon which the business is built. A brand identity sets in stone how that business wants to be received by the industry consumers alike. A solid, reputable brand will attract brand loyalty and set itself apart from its competitors. The components of the brand (name, logo, tone-of-voice, tagline, typeface, colour pallet… company tie) are all created by the business to reflect the qualities and values that they hope will appeal to its customers. The essential cornerstone to any successful brand is the set of ‘Corporate Design Guidelines’ that accompany the various logo design and branding elements. This set of rules and regulations will be designed to ensure that there’s a consistency of style and message across all creative and marketing activity within the business and throughout any external sales or promotional literature and advertising media.

Graphic Design for Print

From design of your business stationery suite and corporate or sales support literature through to advertising and display, Baboon can design and deliver creative graphic design solutions for all print media. Regardless of size or budget, every project that passes through our doors receives the same high end, bespoke service that draws on more than thirty years of design experience. To find out how Baboon could help your business click for more information

Design for Digital

Together Baboon and its partners provide a range of great value, high quality graphic design, branding, digital design solutions to suit all budgets and requirements. Our digital design and development services include mobile responsive, content managed, e-commerce website design and development for both bespoke and off-the-peg website design solutions, Search Engine Optimisation, email marketing and social media marketing. If you’d like to know more about our digital and web design services please feel free to get in touch

Design for Advertising

Advertising for press and publications, outdoor media, billboards and bus shelters or online advertising media, animated gifs, email campaigns. Baboon has experience in design for all kinds of advertising media and together we can help you develop a stunning creative campaign that will get you noticed. If you’d like more information on design for advertising, please feel free to get in touch

Marketing & Promotional

Any project, be it in print or online, will benefit from a consistent, corporate tone of voice back by a well considered and holistic marketing plan. The team at Baboon will help you to develop your marketing and promotional strategies and ensure that what you offer sounds every bit as good as you look! Click if you’d like to make an enquiry

Commercial Print

Through long term relationships with hand picked suppliers, Baboon is able to provide great quality print production services for all of your commercial print needs. From business cards and stationery to corporate and sales literature, brochures, for exhibition, display and online, press or outdoor advertising, Baboon will deliver high quality and best value solutions to elevate your brand. Click to find out more

Digital & Large Format Print

In addition to our commercial print resource, Baboon has access to a variety of great value, high quality digital print facilities delivering short run or even one-off print production and large format print for display, promotion and interior decoration. If you’d like more inforation please feel free to get in touch

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