Search engine optimisation and online marketing...
Website design isn't just about having a site that looks good.
In fact websites must perform well on a whole series of levels and, what's more, there's little point investing all that time, money and effort into the design of your site if nobody ever visits!
Web design entails every aspect right down to the very foundations upon which your site is built.
As with all good quality construction, it's from this level - before you see anything visual - that your website needs to be designed with search engine optimistation and search marketing in mind. The results from analysing your market, competitors and the effectiveness of relevant keywords and phrases will help determine the 'best practice' construction of your site.
Striking the balance between natural (the main section of listings on Google for example) and paid for marketing (usually situated around the top and right-hand edge and identified as a 'sponsored link') is also essential along with the considering the use of online PR and viral marketing campaigns.
Just SEO with the flow...
Sadly, it's not just a case of uploading a new site and instantly seeing highly ranked search results. Organic optimisation takes time and, no matter what you have been told, there is no way to guarantee a position in the natural listings.
However, as natural search is subject to an ever changing number of influences and best practice criteria, good old fashioned hard graft and playing by the rules will always help .
“I want” doesn't get… unless, of course, you're preparred to pay for it!
Pay Per Click (PPC) advertising is the only way of guaranteeing a position on a search engine's results page (SERP). It's not just a case of popping in your credit card number, selecting a few key terms and away we go. PPC campaigns are also subject to best practices. Understanding and working by these rules will realise the maximum Return of Investment.
To learn more about search engine optimisation why not read the first edition of our Monk'e'y Business newsletter or for assistance in marketing your website call us 08700 633 885?
