Our approach - Baboon Creative

Once we'd stopped laughing we got straight to work on our approach...

Design is a problem solving discipline and as such it should be embraced as a core, strategic competency that is every bit as important to the success of a business as the product or services it sells. We believe that great design isn't about individual artistic expression. Instead it's about finding the most effective and creative solution to any given problem.

With an ever expanding global and digital marketplace design must be conceived with complete integration in mind. Our experience in both online and off-line marketing solutions ensures that our work is acceptable across all marketing and media applications.

Great design is worth very little without the good planning of its use and it is our aim to become a valued, strategic design resource partner working as, or in conjunction with, your own marketing experts towards a common goal - a successful design project that delivers the required results, on time and on budget.

Online

Essentially there are three kinds of website; those that look good but don't work; those that work well but look appalling and those that not only look the business, they are the business and they do the business! Rarely these days will you encounter a design company that is willing to admit they can't design for web and new media applications. Unfortunately without good, solid technical know how and support the design, as visually stunning as it may be, simply won't perform. By the same token, a site 'designed' by a technical team may be a thing of beauty to the technician but will, more often than not, fail to impress. By investing the right level of design input combined with expert implementation and attention to the very latest in coding and production practices, we will provide you with a solution that is both visually and structurally sound, ensuring that it conforms to W3C accessibility standards. Whether raising awareness or creating an avenue to increased sales online, we deliver solutions that work on every level.

Off-line

Baboon has a diverse and expert skills base but at the very core of our activities is a passion for the development of creative, effective branding and design solutions from corporate identity and marketing support and sales literature through to design for advertising, exhibition and packaging. The generation of brand management guidelines will ensure that your visual integrity and business communication is never diluted or your branding misused. Attention to detail, vibrant and knowledgeable copywriting and an innovative and exciting use of materials and production processes will provide you with business literature that sounds every bit as good as it looks.

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