Branding...
Good brand design relies on many things including talent, experience and a good sense of proportion. The right combination of shapes, colours, words and phrases will result in a brand identity that stands out from the crowd.
Equally, the naming of a business is key to the overall success of the brand - Baboon wasn’t called Baboon to be meaningful, the name was chosen to be memorable and because it reflects our easy going, accessible nature.
Combining these elements will allow for a collaborative and consistent corporate image that will address the essential marketing elements of a brand identity taking into account how the image appears across all marketing materials and media from basic corporate communications and online solutions to literature, packaging and merchandising.
A well considered and developed logo design will go a long way to differentiating your brand identity in a positive, memorable way.
Brand Simple
Without doubt designing a brand is a difficult task requiring a lot of thought and energy. Unfortunately for every successful brand there are bin loads of failures and why, because a brand isn’t just about looking good.
For a brand to perform well it needs to connect with its intended target audience - this means keeping it simple and on message!
Of course designing and developing a winning brand needs creative input but it also requires a solid and sensible foundation on which to build a true identity.
Approaching the project with a degree of realistic expectation and a bit more than a courteous nod and a wink in the direction of the practicalities of application will undoubtedly deliver a strategic and integrated brand solution that will make the very most of what it’s been given.
