Graphic design for print
Digital Media
Marketing & Advertising
Search Engine Optimisation
(SEO) & Online Advertising
Having identified what a brief is and why it is necessary, the next point is to ensure that all of the essentials are included.
Here is a list of the most important information to be included within the brief:
Project scope, timeline and budget.
So that everyone concerned understands all of the various aspects of the project, this detail is critical to developing a ‘road map’ to success. Projects will often require different levels of involvement - the ‘routine’ jobs with historically proven scope, time lines and budgets may only vary if a review is required. Other more complex or “phase” structured projects will have ‘deliverables’ for each phase and so must be defined in advance.
With production organised it is then very easy to allot a budget for that particular phase, and so on.
