Graphic design for print
Digital Media
Marketing & Advertising
Search Engine Optimisation
(SEO) & Online Advertising
Having identified what a brief is and why it is necessary, the next point is to ensure that all of the essentials are included.
Here is a list of the most important information to be included within the brief:
Business objectives and design strategy.
For a design solution to be truly effective, it must truly answer the brief! This section is probably the most important of the entire brief. It is here that you'll need to define exactly what the primary aim of the project is and what effect it should have on your business objectives.
Now is the time to expand on the information offered in the ‘overview and background’ section whilst formulating the action plan and strategy for approaching the design process. For all intents and purposes it will become the “contract” under which we will all be working.
