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A great design brief requires certain essential elements

Having identified what a brief is and why it is necessary, the next point is to ensure that all of the essentials are included.
Here is a list of the most important information to be included within the brief:

0.1 :: The project overview and background

0.2 :: Category review

0.3 :: Target audience review

0.4 :: Company profile

0.5 :: Business objectives and design strategy

0.6 :: Project scope, timeline and budget

0.7 :: Avoiding scope creep

Company profile.

Depending on the size and complexity of your company, compiling this information might take some considerable time and effort on the part of the author. However, please do percevere. This information is invaluable to the design teams overall understanding of what makes you (corporately) tick. Don't forget that, once you've developed this part of the brief you can use it in future documents so never consider it to be more hassle than it is worth.