Graphic design for print
Digital Media
Marketing & Advertising
Search Engine Optimisation
(SEO) & Online Advertising
Having identified what a brief is and why it is necessary, the next point is to ensure that all of the essentials are included.
Here is a list of the most important information to be included within the brief:
Category review.
What industry 'category' is your business involved in?
On the face of it this may sound like an overly simple question but your company's activities might fall into more than one category by design or straddle two by default, for example Hotel and Conference Facility or Fast Food and Childrens Entertainment. At this point it would be worth including information about your main competition and how they promote their business.
Try and include as much information as is available on how your current strategies/products/services compare.
