Graphic design for print
Digital Media
Marketing & Advertising
Search Engine Optimisation
(SEO) & Online Advertising
Get it right and you will reap the rewards with success. Get it wrong and it could seriously compromise the results and, if
that's not bad enough, have a less than favourable impact on budgets and delivery. With these points in mind we've put
together a simple guide to creating a worthwhile brief:
What is a design brief?
There is no single right way to format your brief - it’s OK to compose a ‘narrative’ with paragraphed text, although a ‘bullet point’ list will work equally as well. On the whole the format you adopt will reflect the complexity and depth of the information it is designed to convey.
There is only one golden rule - the brief must be ‘written’ and never verbal! Despite common belief a well written, extensive brief will not only save time on production but it will also enhance and focus creativity!
