Graphic design for print
Digital Media
Marketing & Advertising
Search Engine Optimisation
(SEO) & Online Advertising
Get it right and you will reap the rewards with success. Get it wrong and it could seriously compromise the results and, if
that's not bad enough, have a less than favourable impact on budgets and delivery. With these points in mind we've put
together a simple guide to creating a worthwhile brief:
Who is responsible for it?
Writing the brief is entirely down to you - you are the expert at what you do and nobody knows more about your business than you and your colleagues. However we are experts at what we do and so, when it comes to ‘developing’ the brief we believe there should always be a commitment to ‘co-ownership’.
As design experts we see it as our responsibility to highlight any potential design, production or time issues that may arise from the specifics of the brief before the actual work begins.
