Graphic design for print
Digital Media
Marketing & Advertising
Search Engine Optimisation
(SEO) & Online Advertising
Get it right and you will reap the rewards with success. Get it wrong and it could seriously compromise the results and, if
that's not bad enough, have a less than favourable impact on budgets and delivery. With these points in mind we've put
together a simple guide to creating a worthwhile brief:
A brief overview.
If design is, indeed, a problem solving discipline then great design must start with the designer developing a complete and thorough understanding of the problem to be solved!
Write a design brief
Insight and enlightenment is best found in the design brief. It's fair to say that most clients have some understanding of the necessity for a complete and useful design brief. However actually writing one can be a lot more difficult and time consuming than expected.
