One of the biggest assumptions made by designers is that a client should already know how to define a brief and the necessary essential elements. With this mind set in place who will be to blame if the project is a failure and who will expect the accolades if it's a roaring success!
We understand that a good brief in the right hands is a very powerful tool. Far from wanting to teach Granny how to suck eggs, these pages are designed to enable you to review your own briefing process thereby enabling you to compile the best brief possible for your next project. Similarly they are here to provide 'us' with a permanent reference. A reminder of what our responsibilities should be towards our business partners and that we should never make assumptions - If you don't ask, you won't get!
